“During the six-month campaign, players came back to the customized website an average of 18 different times to play and earn. “We got nearly 25% of the total player base by remaining connected and driving visits to the property,” Epstein said. It started in September at the beginning of the NFL season, ran all the way through the Super Bowl, and is being showcased at this week’s tradeshow.Įngaged Nation sent out “highly engaging emails” with a game that featured graduated payouts the best players earned the best prizes. For example, it just completed a six-month program at Gold Country Casino Resort in northern California. Engaged Nation has learned how to break through the digital clutter. Since COVID, according to Epstein, consumers now spend more time online than sleeping and the direct negative impact is they’re becoming digitally overwhelmed. “Most properties now understand that continuous engagement - especially our interactive proprietary REACH system - is very effective at keeping players more connected to their brand and driving quantifiable incremental revenue.” “It’s all about strategic effective reach and frequency,” Epstein said. Obviously, no property would do a single promotion - email, direct mail, social media, or advertising - for the entire year. A few years ago, most of our clients were partnering with us on one-theme promotions. We call it ‘digital nurturing,’ because like many other traditional marketing vehicles, it’s conducted on a continuous basis. “What we’re seeing is that the key to success is continuous online engagement. “The bottom line: More than $500,000 was wagered that can be directly attributed to our program,” Epstein said. At one property, Engaged Nation conducted a promotion in which players who made a $100-or-greater wager got an extra bracket or prop card as part of their Big Game Giveaway pro-football campaign. “We make it easy for the properties to implement and, unlike many other marketing initiatives, there’s a quantifiable bottom-line impact.”Įngaged Nation is displaying its continuous engagement Festival of Games program at IGA, which is focused on sports and sports wagering. “We make it experiential, fun, and rewarding,” Epstein said. But that’s changed since COVID, as more players are now technologically ready. In the past, casinos were worried that their players weren’t technologically savvy enough to use a program like Engaged Nation.
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